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A penalty from Google means that your search engine rank will be impacted.  Stay with useful and engaging articles on Googles side.  Its important to compose content related to your business.  You might attract an audience but maybe not the right audience to your site if you write a post on something that doesnt pertain to your industry. Publish Unique Content Many business owners fall prey to having market marketing business or a service to compose and post content.  While thats do your research to ensure the content you're getting is not also published on another blog.  A simple way to test this is to conduct a search of this very first paragraph of any material which you purchase from business or a writer. Should you arent able to outsource your own blog articles, check out this informative article about the best way to compose content that is original.    Write Regularly A scenario that is common seen with company blogging is that business owners start writing and then stop after a short period of time.  Keep an editorial calendar and stick to a schedule for blogging. Its important to recognize that there's basically no limit to the maximum amount of blogging you're doing although you should strive to blog at least once a month as a minimum.  A blog that hasnt been updated in a couple of years may lead people that encounter the company to be believed by it is inactive as well. Should you write about something special enough on your site, you can eventually become the thought leader in your industry.  Not every site post needs to be award-worthy, while presumed leadership is important.  Listed below are 130 ideas business blog themes which you may use all year long.    Split the Text nobody likes to see a block of text.

 

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If your blog article is a listing of tips or must-dos, title your article.  Stumbling upon a blog post with 7 business blogging best practices introduced in a numbered list is more attractive to readers than a very long post with apparently no business.  Long blocks of text can intimidate readers into not spending their time reading your post. Rate bounces by breaking blog posts up into readily digestible pieces of information.    By including pictures in 15, use Pictures Another way to break up text would be.  Images and keep viewers interested and graphics are visually appealing.  Returning to the example in the first point, youre and if youre writing a post about a award your restaurant obtained using key words that are targeted for this , definitely include images of this award in the blog post!  Post pictures of even a party or the award ceremony to celebrate the winners. Use a stock photo instead of not including any picture In case you dont have any images to add.  Remember that correctly tagging your images can help boost the SEO of this blog post to.  Google can't read images, but it can read the alt text (text option ). Images have the potential to rank in a picture search on Google.     Set expectations Dont expect website success instantly.  Results will take time.  Business sites can help convert traffic into prospects almost immediately because they allow a business owner to display their knowledge and experience in the industry. This doesnt imply, however, that blogging isnt right or working for you.   Follow these blogging best methods for your blog and you should see results!  For help getting started with business blogging, then download our free guide below: This post was updated July 6, 2018 and published.

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If you use blogging to promote your business, you know that writing fantastic blog posts is half the struggle.  Understanding if to post them can make all the difference in whether your blogs get and how to title them, talk about them read, commented and sharedor ignored.  The Colossal Content Marketing Report recently analyzed 1.16 million posts from 4,618 blogs by publishers such as content marketers, people and media companies. When Should You Post In case youre posting on weekdays, like 87 percent of the blog posts in the analysis, you might want to rethink your strategy.  Websites posted on weekends got social shares.  Saturdays were the top afternoon for sharing: Even though just 6.3% of articles in the study were published on Saturdays, these articles got 18% of all social shares. To 6 Eastern time), many engagement with and societal sharing of posts occurred after hoursfrom 9 p.m. to midnight Eastern, with a big spike from 10 to 11 p.m. Takeaway: Attempt scheduling some posts for weekends and/or sharing posts on social media afterwards at night instead of during business hours. Once post names went past 60 characters, however sharing declined drastically.  In case you ask a question in your post names research says Yeswhile 95 percent of blog post titles didnt include those who did received nearly two times as many shares that are societal as the typical, a question mark.  Keep in mind that posts with more or two question marks had the smallest quantity of shares. Takeaway: If you name blog posts, start looking for a middle ground.  Questions spark interest, but dont go overboard.  And capitalize like a tween girl by using exclamation points.  

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Want more tips to Advertise your business Register for your Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you to ask questions comment on our posts, get to know other small business owners and get special offers from our spouses on company services. Word Press has existed for a little while today and is a strong CMS effective at constructing just about any type of Website you would want.  With that Word Press began as a platform for blogging.  The CMS has increased a tremendous amount but you can see many of its influences still are present. While sites are often contained by contemporary Word Press websites, theyre only part of the Word Press website as complete.  Blogs are additional on so frequently that they are almost regarded as an afterthought when it is time to set them in.  While we strongly suggest a site for most sites, we need to caution people about slapping them hastily or using sites. Belowwe examine some blogging criteria and tips to make sure that your Word Press site is a source which we actually want to see.  If youre likely to read the whole article based on its ease of reading, readability Determines Retention When you look at a blog post, you can instantly tell. Unless that articles is absolutely amazing, we generally dont remain on those pages for more than a few paragraphs, even if that!  When putting together your blog, its isnt fighting with your layout to read the report.  Below are strategies to maintain your blog legibility Use fonts for site text.